August 21, 2025
P3 Jets, launched last year as Porter Jets, wants to provide clients a full suite of luxury travel arrangements.
PorterJets is rebranding as P3 Jets following its launch just last year.
The company said the new name reflects “a transformative expansion into a fully integrated travel ecosystem with bespoke experiences across air, land, and sea.”
CEO Dan Naaman said, “We’ve entered a pivotal stage in our evolution, and our new name, P3 Jets, reflects that transformation, more accurately representing the full scope of what we now offer across air, land, and sea.”
He adds, “This evolution is fueled by growing customer demand for a seamless, all-encompassing luxury experience – one that goes far beyond traditional air travel.”
The change reflects clients who seek “curated travel beyond takeoff and landing.”
Jet card clients now gain access to curated luxury experiences.
A newly expanded team offers end-to-end travel planning.
Chief Strategy, Finance & Operations Officer Joe Naaman, added:
‘This isn’t just a rebrand, it’s a repositioning. Our clients are no longer thinking in terms of isolated travel segments. Travelers expect seamless experiences that move across air, land, and sea. P3 Jets is built to meet that demand by designing journeys, not just flights, for our clients.’
Its PorterYachts division recently launched a hotel partnership in Palm Beach.
The company launched a fixed-rate jet card last November.
PorterJets was not affiliated with Canada’s Porter Airlines.
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